Employer Branding

-

 

What is Employer Branding?

 

 

 

Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees, and key stakeholders.  It encompasses everything you do to position your organization as an employer of choice.

Your employer brand is your organization’s reputation as an employer. In simpler terms, it’s what job seekers and employees really think of you. It’s what they tell their friends and family when you aren’t around. Though it may not be tangible, your employer brand is an asset that requires constant cultivation.

BENEFITS

The Importance of Employer Branding

 It’s almost impossible to overstate the importance of employer branding.

While the concept has been around for decades, it didn’t gain widespread attention until the mid 90’s when the first online job boards were launched. Almost overnight, employees had access to millions of opportunities across the country. The workforce became more fluid than ever before, and the days of sticking with one company for the long haul were over.

Let’s look at some stats — good, bad and ugly — that shine some light on why employer branding is so important.

·         95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities.

·         66% of job seekers want to learn about your culture and values.

·         69% of candidates would reject an offer from a company with a bad employer brand, even if they were unemployed.

·         Companies with a poor employer brand must offer a minimum of a 10% pay increase to lure top talent.

·         40% of passive candidates would accept a new position without an increase in pay if the company had a good employer brand.

·         As much as 23% of the 18–34-year-old workforce would accept a pay cut for an opportunity to join a company with a good employer brand

 

STRATEGY

How to Build an Employer

Alright, so you’re ready to get serious about your employer brand.

Conduct an Employer Brand Audit

This is a two-pronged fact-finding mission designed to uncover how the company is currently presenting itself to candidates and employees and what those people actually think about the company. First, examine everything, and we do mean everything, you’re saying to candidates and employees that could impact their perception of the company. Your job descriptions, career page, social media profiles, acceptance/rejection letters, onboarding materials, internal communications, performance reviews — if it exists, analyze it.

 Craft Your Employee Value Proposition

 Armed with the information collected during the employer brand audit, you’re ready to craft your employee value proposition (EVP).

 Implement Your Employer Branding Strategy

 

·         Job Descriptions

·         Career Page

·         Online Reviews

·         Candidate Experience

Remember to walk before you run. Employer branding isn’t easy, and there’s no sense rushing the process. Once you have tackled these items, you’ll be able to dive into more advanced employer branding projects.

 

Reference

Builtin.com. (2019). Employer Branding: Definition, Benefits and Strategies | Built In. [online] Available at: https://builtin.com/employer-branding.

‌

Comments

  1. NadeeshMay 14, 2021 at 10:47 PM

    Employer brand is a vital factor to each and every organizations in order to achieve their ultimate objectives. Employees, stake holders, buyers, suppliers and all other external parties are more concern on employer brand.

    ReplyDelete
  2. Nipuna Maduranga SamarakoonMay 24, 2021 at 9:49 PM

    Useful fatcs. thank you for posting valuable information

    ReplyDelete
  3. Subhani's BlogMay 25, 2021 at 12:08 AM

    This is such an amazing post. The information that you share in this post is really helpful for me

    ReplyDelete
  4. SUNETH GAMLATHMay 25, 2021 at 11:14 AM

    Yes, this is very helpful to organizations to achieve their set goals.

    ReplyDelete
  5. GeethikaMay 26, 2021 at 10:48 AM

    Employers brand is important when seeking a job. Candidates consider the reputation of the company, benefits, salary etc

    ReplyDelete
  6. Thusitha WarnakulasooriyaMay 26, 2021 at 9:36 PM

    In terms of candidate attraction and recruitment, the employer brand is the image and culture that a company puts forth. The reputation of the company, how it treats employees, and the values it stands for, are all part of its brand

    ReplyDelete
  7. GayaniMay 27, 2021 at 8:24 AM

    Highly valued employer brand is an asset to the organization. It increases the value of stake holders, share holders, employees and customers.

    ReplyDelete
  8. HRMMay 27, 2021 at 10:27 AM

    that's good, most valuable...

    ReplyDelete
  9. Saman JayasundaraMay 27, 2021 at 9:56 PM

    Employer Branding = People. Branding has always been about the organization and its reputation.

    ReplyDelete

Post a Comment

Popular posts from this blog

Employee Wellness Program

-
Image
  Employee Wellness Program What Is an Employee Wellness Program? Employee wellness programs, also frequently referred to as worksite wellness programs or employee well-being programs, have no official definition. It commonly refers to a collection of initiatives within an organization to promote healthy lifestyles among employees, and in some cases, spouses, and dependents of employees.  There are numerous types of initiatives that, if implemented, would qualify as an employee wellness program.  These initiatives address different areas, or dimensions, or well-being. Dimensions of Well-Being The notion of wellness is frequently associated with gym memberships or green smoothies, limiting the scope to just physical well-being. In reality, well-being is a result of complex interactions among many dimensions. Physical While commonly thought of the aesthetic of being fit, physical well-being actually encompasses the smooth running of all physical bodily functi...
Read more

Employee experience

-
Image
  Employee experience Employee experience definition Employee experience equals everything a worker learns, does, sees and feels at each stage of the employee lifecycle. How to improve employee experience As a new hire travels along their employee journey to their eventual exit from your organization, there are a few things that will shape their employee experience. Jacob Morgan, author of  The Employee Experience Advantage,  highlights three basic environments, no matter how large or small your organization, that make up employee experience. Culture –  Difficult to define as each one is different, a company’s culture may be what the C-suite tells you it is, what you understand of its mission, values, practices and attitudes, or even the shop-floor camaraderie when senior management isn’t in. It’s a mixture of leadership style and organizational structure, sense of purpose and the mixture of personalities who work with you.  Corporate culture  is th...
Read more

The importance of Human Resources to an Organization

-
Image
  The Importance of Human Resources to an Organization   It is possible to find a human resource department in almost all the organizations out there in the world. In fact, the human resource department has the potential to manage the most important and valuable resources of an organization. Without a proper functioning human resource department, a company would fail to achieve a high level of efficiency and workforce management. The role played by human resources within an organization. ·          Recruitment  – The recruitment of new employees can contribute towards the longevity of any business. The human resources department has a clear understanding about the available vacancies within an organization and it takes necessary measures in order to fill up those vacancies. Recruiting new employees is a lengthy process. It is associated with advertising new job postings, sourcing potential candidates, screening the applicant...
Read more